About us


The world of sports entertainment is what makes us tick; especially the world´s biggest and most popular sport – football. With an estimated audience of 4 billion fans all over the world, its importance is unmatched. If you share our love of this game, you will likely also see the many business opportunities that are within reach. Therefore, our principal business operation is aimed at football fans, through the ownership and development of Nexar Football AB. This subsidiary develops media concepts and managing young talented football players.


Nexar Group AB (publ) is listed on the Nordic Growth Market in Sweden (ticket symbol NXAR) Our headquarter are located in Stockholm, sweden.


We have created FOOTBALL DREAMZ, a new and unique entertainment concept for the sport fans focusing on the development of youth talents and players´ management. FOOTBALL DREAMZ is a modern reality show in which young selected football talents mainly from Africa will be given the opportunity to win a professional contract with an European professional club. With important elements about how the football industry works, viewers get an insight into what it takes to succeed and what clubs, scouts, agents and sports directors are looking for in their quest to find the next superstar.


The business concept is to develop and produce the Tv talent format FOOTBALL DREAMZ on a global TV market and to establish in players´ management for talented football players mainly in Africa.


The vision is to establish FOOTBALL DREAMZ as a global and well-known Tv talent format on all continents, both for females and men´s football. The purpose is also to establish as an important players management company where the combination with FOOTBALL DREAMZ makes us attractive for young talented players.