Nexar’s own developed concept Aim2Fame is an online event where contestants audition is online and where the best talents are chosen from those who get most votes from the audience. This means that each contestant also needs to promote their audition video on Social Media to get votes. This way, there are tens of thousands promoting the Aim2Fame program at no cost.

Two months in the Academy will begin to convert them into real artists and the best talent of the show gets a long term artist contract with Nexar.

When the best talent(s) is crowned, we put them to work with some of the most successful songwriters and producers in the music industry.

Our Coaches from season one

JaQuel Knight is the creative director for Beyoncé and has been working with her since his breakthrough, and was the creator of the ’Single Ladies’ choreography.

Chris Grant was Michael Jackson´s first dancer and is now Beyoncé’s choreographer.

Jason Woods was a backing vocal for Michael Jackson and singer and vocal coach for Beyoncé.

Shaun Walker has been Beyoncés dancer for years and is also her personal trainer.

Jono Hart has also worked with Beyoncé, and is now the creative director of Jason Derulo and Little Mix.


Aim2Fame is mainly tailored for the multi-cultural Millennials and the teenagers The target group called “the Millennial's” and the teenagers are the main demographics for Aim2Fame. Teens and young adults who are more likely to watch TV-shows online. They are also the most difficult demographics to reach through traditional advertising channels such as TV, radio, newspapers and magazines as they are mainly consuming all information online.