The Artist Development business area is dedicated to de- veloping new artists and managing their career on a long term basis. We have an extensive network of professional songwriters, producers, choreographers, more, who we bring in to ensure their music and performances are absolutely world-class. We create their shows and contract them to record labels for distribution of their music. We use our promotion team to make sure they are on rotation on all major radio networks. In short, we make them stars.

Our strategy is to build a success story in selected markets to get a #1 hit for the platform to license throughout of the world.

Our Coaches from season one

JaQuel Knight is the creative director for Beyoncé and has been working with her since his breakthrough, and was the creator of the ’Single Ladies’ choreography.

Chris Grant was Michael Jackson´s first dancer and is now Beyoncé’s choreographer.

Jason Woods was a backing vocal for Michael Jackson and singer and vocal coach for Beyoncé.

Shaun Walker has been Beyoncés dancer for years and is also her personal trainer.

Jono Hart has also worked with Beyoncé, and is now the creative director of Jason Derulo and Little Mix.


Aim2Fame is mainly tailored for the multi-cultural Millennials and the teenagers The target group called “the Millennial's” and the teenagers are the main demographics for Aim2Fame. Teens and young adults who are more likely to watch TV-shows online. They are also the most difficult demographics to reach through traditional advertising channels such as TV, radio, newspapers and magazines as they are mainly consuming all information online.